Leo Cerda

Senior Innovation Consultant

Leo is passionate about getting new products, services and experiences defined and delivered in large organisations. He has worked in Financial Services for 12 years where he spanned business analysis, product management, product development and innovation.

A key skill of his is driving change through his ability to conceptualise scope to address a business need, validate direction through the use of design, and; mobilise a team to deliver a clearly articulated case for change.

Leo is resourceful and throws himself into any challenge with a willingness to challenge the status quo. He prides himself on his ability to focus and avoid ‘boiling the ocean’ in order to get things done.